When Tamara Ecclestone steps into a room, it’s easy to see why she’s become both a beauty entrepreneur and a style icon. Polished yet approachable, she radiates the kind of effortless glamour that her brand, SHOW Beauty, embodies. On her recent trip to Dubai—where she launched a pop-up salon at the Four Seasons DIFC—I had the chance to sit down with her to talk about her luxury haircare line, her beauty must-haves, and the supplements she swears by. And yes—she’s even more stunning in person.
A Whirlwind Stop in Dubai
Though her visit was brief, Tamara lit up when speaking about the city. “I come here a lot on holiday, but this trip was really exciting because I was here for the pop-up launch at the Four Seasons. I love this hotel, and I really love Dubai—it’s such a fun city,” she says.
With just 12 hours to spare, she made the most of her time. “I always go shopping when I’m here, and of course, Dubai Mall is a must. My daughter especially loves the aquarium there.”
The Birth of SHOW Beauty
For Tamara, launching her own beauty brand was born out of a simple frustration: a lack of luxurious, high-end haircare products that felt as indulgent as they were effective. “I felt like hair products often lacked the glamour factor—the packaging wasn’t special, and the scents didn’t excite me. I wanted to create something different, something that stood out in your bathroom, performed beautifully, and made you feel good every time you used it,” she explains.
That vision became SHOW Beauty, a line that now includes shampoos, conditioners, styling products, treatments, and even a body shimmer.
Creating the Perfect Shimmer
The body shimmer was one of Tamara’s most personal launches. “I’ve tried so many shimmers over the years, but none of them felt right—they were either too greasy, too glittery, or they stained your clothes. I wanted to create the perfect formula: lightweight, luminous, and with the same signature scent as the rest of the line,” she shares.
While she doesn’t plan to expand into body products further for now, she admits this shimmer is a standout. “It’s one of those products that just makes you feel instantly polished.”
Her Personal Favorites
When asked which SHOW Beauty products she reaches for most, Tamara doesn’t hesitate: “The treatment oil and the dry shampoo are my go-tos.”
The treatment oil, in particular, is part of her regular haircare routine. “If I’m on holiday and my hair has been in the sea or sun, I use it all the time. Before washing my hair, I’ll put the treatment mask on for an hour—or sometimes I’ll just braid my hair with the mask in while I’m away. My hair always feels so much better afterwards.”
Beauty Must-Haves
For someone constantly on the move, Tamara keeps her beauty staples simple but effective. Her top five products?
- Revitalash to keep her lashes curled and strong.
- SHOW Beauty treatment oil, naturally.
- Kylie Jenner liquid lipstick, which she loves for its staying power.
- Hand cream, of which she admits she’s slightly obsessed.
- Face masks, especially Sephora’s under-eye patches that give her a quick refresh when she’s tired.
Fitness and Wellness
Balancing business and motherhood doesn’t leave much time for a gym routine, but Tamara laughs it off. “I just run around after my child! I’m naturally quite active, so that keeps me fit.”
When it comes to wellness, she takes a practical approach to supplements. Her daily list includes Vitamin C, Vitamin D, Zinc, Calcium, and Iron—essentials she relies on to stay energized and healthy.
A Signature Scent
For Tamara, fragrance is as much a part of her identity as her beauty routine. Unsurprisingly, her signature is the SHOW Beauty Hair Fragrance, a luxurious mist that combines care with a long-lasting scent. It’s one of the brand’s most iconic products and a personal favorite of hers.
Looking Ahead
What’s next for Tamara and SHOW Beauty? A project especially close to her heart: a children’s haircare line. “I’m launching shampoos, conditioners, and basically everything I’ve ever used on my baby. It’s coming out at the beginning of next year, and I can’t wait to share it.”
The Takeaway
In a world overflowing with beauty products, Tamara Ecclestone has carved out a niche by focusing on luxury that feels personal. SHOW Beauty isn’t just about glossy hair—it’s about creating products that indulge the senses and elevate the everyday.
Her whirlwind trip to Dubai may have lasted just 12 hours, but between the pop-up launch, a quick visit to Dubai Mall, and time with her daughter, Tamara’s approach to beauty shines through: it’s about balance, a touch of glamour, and products that make you feel as good as they look.
